市场营销专业B级.S.

关于本项目

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Marketing guru Joe Chernov has said, “Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

As a student in 密歇根州立大学丹佛’s Marketing program, you will study in the University’s AACSB-accredited 商学院 where you will learn to put your creativity to use helping companies and organizations get smart about Marketing.

At a basic level, Marketing is the function that influences people to buy products and services. This can involve almost every part of an organization from customer service, sales and advertising to brand development, 员工关系和社交媒体.

In the classroom and in applied-learning situations, you will get a sound foundation in general business as well as develop Marketing expertise. 密歇根州立大学丹佛 even offers opportunities working with professors who have industry experience, giving you plenty of chances to gain career-relevant skills collaborating with 丹佛-area businesses on creating marketing strategies, conducting market research and developing marketing and advertising campaigns. Plus you can avail yourself of internships and study abroad opportunities that will help you acquire a sophisticated, 全球意识营销视角.

 

Benefits of Earning Your Degree at 密歇根州立大学丹佛

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The Marketing Department’s 开放 for Business program gives you the chance to provide marketing services to real-world for-profit and non-profit organizations. Not only does this give you career-building experience, it also helps you make an impact in the community.

开放 for Business has provided strategic marketing assistance to more than 100 organizations since its founding in 2008.

 

毕业生的就业机会

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The bachelor’s degree program in Marketing at 密歇根州立大学丹佛 offers you countless ways for you to market yourself as a business professional. Marketing is a profession that touches nearly every industry. Here are a few marketing-related disciplines you can pursue:

• 社交媒体
• 广告
• 市场研究
• 媒体购买
• 品牌或产品管理
• 专业的销售
• 体育营销
• 渠道管理

According to the Bureau of Labor Statistics, 市场营销的工作前景, promotions and advertising managers is expected to grow in coming years with median salaries in the $125,000 /年.

 

 

赞誉

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密歇根州立大学丹佛分校销售项目, 包括辅修和证书, is part of the international University Sales Center Alliance and has been named one of the top universities for professional sales education by the Sales Education Foundation. It is the only program of its kind in Colorado.

教师

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唐纳德•张

Professor 唐纳德•张 has been a Fulbright scholar and has published in numerous top Marketing journals including the International Marketing Review, Psychology and Marketing and the Journal of Global Marketing. His expertise lies in international marketing, marketing research and marketing strategy.

 

当归巴尔

Associate Professor 当归巴尔 is a passionate educator who stresses experiential learning activities such as company visits, business proposal writing and projects with local business partners. She is an expert on Russian and Indian markets, Russian business development and international free trade agreements.

设施 & 资源

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密歇根州立大学丹佛 is located walking distance from 丹佛’s downtown business district, 为你提供实习机会, jobs and service-learning experiences with Mile High City businesses, 非营利组织, creative agencies and other organizations seeking marketing and creative talent.

在校园, start building your professional network by joining the Student Marketing Association and qualifying for the Mu Kappa Tau Honor Society.

项目认证

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密歇根州立大学丹佛’s 商学院 is among the world’s 5 percent of business programs to be AACSB-accredited. AACSB accreditation ensures the highest quality standards.

为什么这很重要?? Many employers look for students who have graduated from AACSB-accredited programs. 研究生s from AACSB-accredited schools tend to command higher salaries and have greater success entering top graduate schools.